Advantages and Disadvantages of Online Expo
Online or Virtual Expo have more advantages than the traditional physical exhibitions to exhibitors and visitors. Organization, whether large or small, have lots of arrangements to make in order to make a physical event happen. However, conducting an online expo lets you save on your resources and management tasks. Participants can connect online to present their business model to attract market investors and customers through an online expo. There are various reasons why online exhibitions are preferred more by visitors. There can be limitations of the online expo, over traditional exhibitions. These Advantages and Disadvantages of Online Expo point out some.
What Is a Virtual Trade Show?
Trade shows or Expos are some common events you must have attended while working in a company. Expo is an excellent way to meet competitor organizations, customers and influence them with your products and services. The time has given these trade shows a new dimension where there is a new trend growing online recently. The term for you is Virtual Trade Shows.
A virtual trade show or what happens online for which you don’t have to suit up, hire a cab, and attend physically. A virtual doesn’t always need a representative present or available online at all times. Online Expo is accessible by virtual attendees from anywhere around the world, and they can connect at any time of day. And they can last more than a month online and sometimes even a year. Virtual Expo also hands you the opportunity to talk to the attendees through live chat feature.
What are the Advantages of Online Expo?
Online Expo or Virtual Trade Shows can be a more productive way to enhance your business outreach and influence customers. Here are some advantages of the online expo for why companies prefer virtual trade shows over traditional physical trade shows.
1. Cost Reduction
Online Expo can help you save a lot of money you usually would have spent on management, convening place, product shipment, and miscellaneous rentals on travel. The virtual trade show is beneficial to the exhibitors and for the visitors as they don’t need to travel to some other location near or far to participate.
Saving money and resources is a trait of a successful business organization. Advantages of Online expo include cost reduction as the first reason to consider for many companies.
2. Virtual Expo is Eco-friendly
Less consumption of resources and utilities somehow links to depleting less amount of natural resources we have. Considering there are no papers wasted, no harm done after to nature after the event concludes, no carbon footprint as you don’t have to travel, and zero garbage produced in the end. All these factors strongly speak in favour of the advantages of conducting online expo.
3. Better Outreach
Virtual Trade Shows usually last longer than traditional events. Since the exhibitors don’t have to worry about the convention rentals or terms and conditions, an online expo can last for more than a week or about a month. This gives the exhibitor get more outreach and exposure in the market.
4. No Waste of Time
Another advantage of online expos is that exhibitors tend to attract relevant customers only. Virtual trade shows often provide a list of people who show interest in the product or request more information on a specific one. This list usually contains names and contact information. No users or unrelated people will ever be able to access the virtual event.
5. Tracking Lead Generation online is easier
Every member participating in an online expo is provided with a login ID or link. They are also given direct access to downloadable material, including built-in tracking, lead management, and attendee profiles, so you know exactly who is downloading what. This way, exhibitors can speculate user’s interest and approach them to present their products and services. Later, the same users can help them in feedback.
What are the Disadvantages of Online Expo?
With the current situations, there can be several limitations of virtual trade shows you may come across. Lack of internet access is one of the common ones. Following are the possible disadvantages of Online Expo for all the types of attendees.
1. Not everyone is used to the Internet
Representatives from all different organizations and age groups participate in the trade shows. Internet terminology is not that easy for everyone to get to join the event. Your attendees need to have updated systems and software to connect to the event. Also, it’s harder to keep the users engaged if your product doesn’t seem to interest them.
2. Technically is not always friendly
Chances of missing out on important events is higher when you have technical glitches or connectivity issues through your computer or application—having troubles. At the same time, connecting is the most common disadvantage of the online expo. A poor internet speed adds insult to an injury delaying the event's live stream and making it difficult to understand for the participants.
3. Limited Users
Webinars, Virtual Conferences, and Online Expo are mostly conducting through conferencing apps like Zoom or Skype. These platforms offer connectivity to a limited number of users to ensure everything goes smoothly connectivity-wise. Thus, it’s one of the problematic disadvantages of conducting online expo since there are no limits on how many visitors will be attending the online trade show.
4. Drawing user’s Attention is the hardest
Either you need to have exceptional skills in engaging with users or know how to keep the event interesting. Throw jokes, bring up funny or interesting facts that relate to you or the participants to keep the show going. Pithing your product to visitors through the online event is the most challenging part since there is no guarantee how long users will remain connected.
5. No Human-to-Human Interaction
Most users disconnect from an event once it ends. There no further or public gathering to discuss and exchange ideas. Another possible disadvantage of conducting an online expo is humans cannot interact with one another personally. Communication is the basis of every big or small deal. You lose the ability to represent yourself as effectively as you could have in a real-time event.
Virtual Trade Shows can be good and bad at the same time. Online expos reduce the cost, management efforts and are a sustainable way to meet the market. Also, it has pitfalls that can reduce your company’s influence on the customers. The best practice is to know what matters and what doesn’t. Learn to sue the technicalities and then invite the people who are most likely to attend the event.