There is no doubt, Ai generated content is helpful to many. Then why Google is going all guns and bullets with auto-generated content, especially ChatGPT? Things are still shady as the Global tech giant comprehends and assess the content published on blogs and websites. The real deal is to spot the AI-generated content and even bigger of a question is how Google would do that. As of writing this article, Google has already penalized millions of websites around the world due to lack of accurate, helpful or valuable content. So what is Google doing to penalize ChatGPT generated content and how they are doing it? Let’s have a look.
If you own a website dedicated solely for SEO, the thought of how Google evaluates your content must have crossed your mind at some point. This is an important question that has been asked by website owners and SEO experts for a long time.
As one of the top search engines in the world, Google uses complex algorithms to evaluate websites and rank them accordingly in its search results. These algorithms are constantly evolving to provide users with relevant and high-quality content.
So, how does Google evaluate your website's content in terms of SEO? Here are some key factors that can impact your website's ranking on Google:
The relevance of your content to the user's search query is a crucial factor in determining its rank. If your content does not match what the audience is searching for, it is less likely to rank higher on Google. The more the audience like it, the more they visit your website.
If you are an SEO Pro, Article spinning, Plagiarism, and Keyword Stuffing are your pet words. The quality of your content also plays a significant role in its evaluation. Google considers factors like grammar, spelling, and originality when assessing the quality of your content. Another crucial factor that Google has chosen to assess your content quality is the human factor.
Even dummies can generate accurate and error-free content using Artificial Intelligence. That’s why the tech giant has gone stringent with the content quality calling the AI-generated content “Spam Content” (which seems quite justifying).
Remember, Google knows everything has its eyes on your content. With that said, Google also takes into account the user experience on your website, such as page loading speed, mobile responsiveness, and overall design. A positive user experience will definitely help you achieve higher rankings.
While keywords are not as important as they used to be in the past, they still play a role in SEO. Google looks for natural and relevant use of keywords throughout your content, rather than keyword stuffing.
Reasons are many and maybe just one. These include:
Recently, Google has penalized websites that are using content generated by AI language models like GPT-3 to manipulate search rankings. This is because such content lacks originality and does not provide any value to the users.
If your website has duplicate or copied content from other sources, it can lead to a penalty from Google. Always make sure to create unique and original content for your website.
If your website's content is not relevant to the user's search query, it can lead to a low rank or even a penalty from Google. Make sure to focus on creating quality content that aligns with your target audience.
As mentioned earlier, keyword stuffing can have a negative impact on your website's ranking. It goes against Google's guidelines and can lead to a penalty.
Google has addressed any concerns about the use of ChatGPT or other AI-related tools being penalized in its recent blog post. According to Google, they will continue to reward unique, high-quality, value-added content regardless of how it was generated, including content created with AI writing tools.
However, using AI writing tools solely for gaming search engine rankings is still not allowed and will be considered spam. Google emphasizes that the appropriate use of automation tools and AI writers is not against their guidelines, highlighting the potential for AI to enhance creativity and expression for content creators.
Quality content has always reigned supreme, and it always will. Exceptional content cannot be substituted. To ensure your content meets Google's standards of excellence, which include Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines, is crucial.
These guidelines, alongside other algorithmic factors, influence the ranking of content. Rest assured, your rankings will be indirectly impacted. Google has consistently rewarded high-quality content since its inception in the internet realm.
The same principles that applied in 1996 still hold true in 2023. Their content system prioritizes content created for human consumption rather than for robots and web crawlers. Therefore, the key question is not what tools you use to create your content but rather whether it meets the standard of excellence required for Google rankings. If ChatGPT helps you create E-E-A-T-worthy content that Google loves, then your page will undoubtedly rank well.
Honestly, not for everyone. It’s a suitable solution for students, professional coders, and everyone outside the digital marketing world. For example, if you don’t know how to craft an email for resignation, newsletter for your company’s campaign, or want a solution to coding bugs, the use of ChatGPT can be justified here.
However, if you rely on the tool for creating your web content entirely to boost your rank on Google, that’s strictly penalized now. Google’s straightforward answer to this issue is, if the content is consumed by humans, it should be written by a human.
The key takeaways are as follows: Google cannot currently detect content generated by neural networks like GPT-3 and GPT-4. Google has clarified that they do not penalize automatically-generated content using AI writers.
However, they do specify the types of content that will be rewarded and those that will be excluded from search engine results pages (SERPs). The latter includes spammy, spun, and automatically generated content without consideration for human readers, which Google has always opposed.
Rest assured that using ChatGPT, Rytr.me, or Jasper will not automatically put you on Google's bad side as long as you use them appropriately. This means using these tools to generate the foundation of your content, reviewing it, and then adding your personal style, flair, and creativity to create posts that your audience will genuinely want to read.
Creating excellent, well-researched, and engaging content has always been crucial for good search rankings. While Google does not penalize high-quality, valuable AI-generated or automated content, they will take action if you attempt to manipulate your rankings using AI.
Looking ahead, the coming years promise an intriguing shift toward a future where AI-generated content becomes an integral part of modern content marketing strategies. Depending too much on AI-based content can certainly take your world apart. Play it smart and don’t let your creativity fall short against AI. That’s all we can advise the writers and digital marketers.
Google penalizes websites using AI-generated content for lacking originality, relevance, or value to users.
Google rewards high-quality, unique content, regardless of its creation method, but warns against using AI solely for ranking manipulation.
Google doesn't penalize AI content if it adds value, but using it solely for SEO manipulation is against the rules.
AI-generated content is recommended for students and non-digital marketing needs, but using it solely for SEO manipulation is discouraged by Google.